The Social Media Balancing Act

I recently made this comment to an old friend on LinkedIn and thought I would pop it up as a brief post since it distills an issue we are all facing in just a couple words:

For business, we are most active on Twitter (@mad_house) and Google+ (www.bit.ly/madplus). At the moment, MAD House Graphics just uses LinkedIn and Facebook  for personal use.

I love the way social media sites let people connect/reconnect, but they really can eat up a lot of time. I’ve been working to find a balance between being an accessible communicator and a productive worker. It can be a small challenge at times.

For many who make their money by communicating (sales/account reps/customer service/public relations) social media is less of a distraction and more of a valued tool, but for those of us who build things the balance can be harder to strike.

updated 2001-0822 to include mentions of Google+ & Heello.com http://heello.com/madhouse … we’ll see where this new contender from the twitpik people goes

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